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The delusion of Amazon Haul


What Amazon Haul promises, and what it delivers.

Elevated by social media algorithms and its celebrity fans, Mirror Palais’ images have traveled from the brand’s website, to tweets, to Pinterest mood boards, and finally, to the discount section of the world’s largest online retailer, where it is — obviously — not for sale. I even find a separate listing on Amazon, in the typically but not unbelievably cheap section, where this same image is used to sell the LEZOOEY Womens New Lace Halter Slim Sexy Bodycon Spaghetti Strap Black Mini Dress for $19.99. Packages valued under $800 — like my Amazon Haul order or your Shein impulse purchases — are able to enter the US import tax-free under the de minimis rule, and the White House says more than a billion parcels a year claim the exemption.

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