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The Digicam Comeback
Who would have bet that Coolpix would ever be cool again?
Dozens of point-and-shoot cameras line the tables in rows, face up and laid flat; the circular lenses on each make it feel like you’re browsing whole fish at a seafood market. It’s a trend online in the form of TikTok and Instagram posts, but it’s steadily spilled into the physical world — people are pulling out Sony Handycams at sporting events and basking in the harsh flash of 2004. “[People are drawn] to a lost future, the idea of a futuristic zeitgeist that never took shape past 2001,” says Froyo Tam, 27, who helps run the Y2K Aesthetic Institute, which documents consumer culture of the 1990s.
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