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The Disney Plus-Hulu merger is way more than a streaming bundle

Bringing Hulu to Disney Plus sparked a bit of a tech revolution inside Disney.

Hulu still exists — it still even has its own app — but it’s also being bundled into Disney’s primary streaming service alongside all the company’s other content. Disney has been building something like a universal metadata translator, says Jay Donnell, the company’s SVP of product engineering. But all around Disney, the tech the company built to launch its flagship streaming service is starting to reshape how everything works under the surface.

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