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The Disney+ password-sharing crackdown starts 'in earnest' in September

A crackdown on Disney+ account sharing is set to start "in earnest" in September. That's just ahead of price increases for Disney's streaming services coming into force.

A few months back, Disney promised to further crack down on password sharing, or the practice of multiple households using the same account for a streaming service. That's set to come into effect in the very near future for many more Disney+ users, meaning that account sharers will have to pay extra or have separate subscriptions to keep using the service. Iger added that along with bolstering the programming slate, Disney+ needs "stronger recommendation engines" — something that's being worked on — and more efficient marketing to keep viewers engaged and paying for the service every month or year.

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