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The Dream of Streaming Is Dead | Bundles are back


Bundles are back.

“For much of the past four years, the entertainment industry spent money like drunken sailors to fight the first salvos of the streaming wars,” the media-industry analyst Michael Nathanson wrote in November. To watch entertainment now requires wading through a frustrating array of streaming services: Netflix, Prime Video, and Hulu, yes, but also Peacock, Paramount+, AMC+, and others. And if you’re a Verizon myPlan customer, you can subscribe to a Netflix/Max bundle—even though those two services are part of opposing three-service bundles, as announced over the past two weeks.

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