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The economic impact of Oman's rose season
In 2022, a small group of creative individuals were whisked away to the beautiful gardens of Jabal Akdhar for an exclusive look into the immersive...
During this exclusive journey arranged by high perfumery house Amouage, a diverse group of guests, comprising perfumers, media editors, film artists, and influencers, were guided by Chief Creative Officer Renaud Salmon through the enchanting rose garden village. Offering a diverse array of rose-based products and traditional handicrafts, they not only captivate tourists but also provide a significant boost to the local economy, generating employment opportunities and fostering entrepreneurship. For the House of Amouage, the brand is aware of the importance of the culture as well as the authenticity of the experiences, which is why, despite their massive profit, they must support grassroots movements and work with the locals to also help the community grow and pay it forward.
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