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The Economics of a Sweetgreen Salad


Greener linings Shares in salad seller Sweetgreen jumped a whopping 34% on Friday, after the company beat Wall Street’s expectations, as revenues...

Shares in salad seller Sweetgreen jumped a whopping 34% on Friday, after the company beat Wall Street’s expectations, as revenues rose 26% year-on-year to hit$158M in the first quarter. By indexing Sweetgreen’s earnings to$15 — roughly the price of a typical salad at the chain — it’s easy to see exactly where the leafy costs are coming from. In fact, the two locations that are automated, which Sweetgreen calls its “Infinite Kitchens”, posted profit margins (at the restaurant level) of 28%... some 10% higher than all of the others, per QSR.

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