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The End of Advertising


The business model that funded the internet is going away, and the open web will never be the same.

In the early days of the internet, this looked like simple banner ads brokered through manual deals on basic HTML websites. And the little guys love them, too: many long tail publishers, websites, niche blogs, podcasters, and indie games are all funded by ads. AI services will seek to capitalize on the end of traditional internet ads and invent new forms of advertising to capture the dollars that were previously delivered directly to publishers.

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