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The energy industry is using a "net-zero hero" narrative shifting blame to consumers | The energy sector uses over a third of the world's fuel supply
The energy sector's narrative of individual responsibility in combating climate change is being challenged by new research from the University of Sydney. The study, which analyzed hundreds...
Editor's take: The energy sector has embraced the term "net-zero hero," which refers to actions consumers take to help the environment, such as installing solar panels or buying an electric car. The study, which analyzed hundreds of public reports and media releases from the Australian energy industry, reveals a pervasive storyline promoting the concept of a "net-zero hero" – an individual consumer who can significantly impact climate change through personal choices and actions. Van Laer argues that instead of placing an unrealistic burden on individual consumers, efforts should focus on addressing the systemic changes necessary for a genuine environmental impact.
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