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The EU Is Investigating Temu for Illegal Products and Addictive Design


Toys, pharmaceuticals, and cosmetics are suspected to be among the noncompliant products available to the Chinese shopping platform’s 90 million European users.

“There is a real suspicion that not enough is done—not in an effective way—to really prevent the dissemination of illegal products,” an EU Commission official told reporters on Thursday morning, declining to be named. “Our enforcement will guarantee a level playing field and that every platform, including Temu, fully respects the laws that keep our European market safe and fair for all,” Commissioner Margrethe Vestager, who oversees competition and digital policy, said in a statement. “This decision by the Commission is a promising step, but only the first,” said Fernando Hortal Foronda, digital policy officer at the European Consumer Organisation (BEUC) in a statement on Thursday.

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