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The EU’s new competition rules are going live — here’s how tech giants are responding
The Digital Markets Act’s deadline for compliance is imminent. Its six designated “gatekeepers” have fought the rules, but also bent to them.
Alphabet has a sprawling empire, stretching from a dominant search engine to a major web browser and popular mobile operating system, with many services interlinked to augment their power. Apple has fiercely contested its services falling under the DMA, arguing that it actually runs five separate App Stores(which would be conveniently small enough to avoid the EU regulation) instead of a single platform. The choice to lean on a paid option resulted in a lawsuit from the European Consumer Organisation (BEUC), which claimed the “very high subscription fee” meant users “do not have a real choice.” In January, Meta announced the gradual rollout of some other data protection features, including the ability to sever linked Facebook and Instagram accounts and manage them separately.
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