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The Euphemism Treadmill
I sometimes get annoyed with John McWhorter, but when he’s good he’s very good, and his Aeon essay on euphemisms is probably the best thing I’ve read on this vexed topic. The core of his point is in this paragraph: What the cognitive psychologist and linguist Steven Pinker has artfully termed ‘the euphemism treadmill’ is not a tic or a stunt.
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