Get the latest tech news
The failure of the Domino's 30-minute delivery guarantee
A spate of deaths and lawsuits ended the famous pizza marketing ploy. Is delivery any safer now?
Making speed a guarantee In 1960, at the first location of what would become Domino’s, founder Thomas Monaghan, a former Marine and seminary school dropout, hired two unemployed factory workers to deliver pizzas. As he described in his autobiography Pizza Tiger, he considered the 30-minute guarantee to be part of a “defensive mindset.” Instead of spending heavily on marketing, he believed that Domino’s would grow its base by consistently meeting customers’ expectations. Depending on the app and the specific point in the delivery process, they may not be covered by insurance from the likes of DoorDash or Uber Eats and risk steep costs if they get in an accident — a too-frequent occurrence.
Or read this on Hacker News
