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The fall of 23andMe: How DNA testing lost its way
From $6bn to $100m in four years – how did it all unravel for the DNA pioneer?
The one-time leader of the DNA analysis market – valued at $6 billion in 2021 – is now worth less than $100 million, a 99 percent drop that makes Labour’s autumn Budget look like a roaring success. With her ex-husband, Google co-founder Sergey Brin, and her sister Susan, the former CEO of YouTube, Wojcicki quickly became a Silicon Valley power player: her family emblematic of a rare female presence in the male-dominated tech world. In a bid to diversify and stem toppling share prices – those fell 70 percent last year – the company pivoted towards healthcare, launching a weight-loss program offering access to drugs like Ozempic and Wegovy.
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