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The FCC may require AI labels for political ads
Disclosures, but not a ban?
According to a new Notice of Proposed Rulemaking released this week, the commission is beginning initial investigations into nationwide requirements for labeling AI used in political advertising on TV and radio. FCC chairwoman Jessica Rosenworcel called on fellow regulators to explore AI safety in the proposal's news release, writing, "As artificial intelligence tools become more accessible, the Commission wants to make sure consumers are fully informed when the technology is used. Today, I’ve shared with my colleagues a proposal that makes clear consumers have a right to know when AI tools are being used in the political ads they see, and I hope they swiftly act on this issue.”
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