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The Federal Trade Commission is approving a merger of big advertising agencies after extracting an agreement that the combined firm won't lead or participate in any advertising boycotts based on political or ideological viewpoints
Merging firms agree to FTC demands in order to create world’s largest ad agency.
FTC Chairman Andrew Ferguson testifies during a House subcommittee hearing on oversight of the Federal Trade Commission on May 15, 2025. Credit: Getty Images | Tom Williams Matt Stoller, research director for the American Economic Liberties Project, said the "settlement greenlights the creation of the world's largest advertising agency with no meaningful divestitures, no safeguards for the thousands of workers about to be laid off, and no remedies to protect competition in the broader ad market. The FTC complaint mirrors X's claims by alleging that a federation project labeled "legitimate political speech" as "misinformation" and "demonstrates the potential for future coordination between Media Buying Services providers."
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