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The fediverse promises social media without Big Tech – if it can avoid familiar pitfalls
The fediverse promises an egalitarian, noncommercial alternative to Big Tech for social media, but there’s a lot of work needed to make it work.
Federated services, otherwise known as “ the fediverse,” have been hailed as a network for public communication, dialogue and debate, where ordinary people, not corporations, shape their social spaces, and where advertisers, hate speech and intrusive algorithms are much easier to avoid. News organizations, nonprofits, universities and even governments have experimented with the fediverse and Bluesky, partially or even completely shifting their social media presence away from X. But today, nearly everyone is on Google’s Gmail and Microsoft’s Outlook, mostly because those companies added extra bells and whistles and sold email as a part of larger packages to employers, schools and other organizations.
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