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The fight against labeling long-term streaming rentals as “purchases” you “buy” | New law emboldens complaints against digital content rentals labled as purchases


New law emboldens complaints against digital content rentals labled as purchases.

A lawsuit[PDF] recently filed against Prime Video challenges this practice and accuses the streaming service of misleading customers by labeling long-term rentals as purchases. “This does not meet the standards set by the statute for a clear and conspicuous notice that the thing they are purchasing is a revocable license to access the digital good,” the complaint reads. Streaming services can rip purchased content from customers in bulk, but they also offer access to a much broader library that's instantly watchable with technology that most already have (like a TV and Internet).

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