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The FTC’s ‘Click-to-Cancel’ rule for subscriptions is long overdue

This new regulation will change how you deal with your subscriptions — and how your business charges customers for Software-as-a-Service.

The US Federal Trade Commission (FTC) last month announced a “click-to-cancel” rule aimed at making it easier for you and me to end recurring subscriptions and memberships. As FTC Commission Chair Lina M. Khan explained: “Too often, businesses make people jump through endless hoops just to cancel a subscription. If you think that’s an exaggeration, by the way, you clearly haven’t had a Planet Fitness subscription, which required snail-mail or an in-person visit to close out your membership.

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