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The Future of Analytics Is Invisible: Why You Should Stop Using Google Analytics
EU-Based, Cookie-Free, GDPR-Compliant Analytics That Build Trust and Deliver Results.
For those who don’t know: The Privacy Shield framework provided the possibility of lawful transfer of personal data from the EU to the United States. If we take the focus back to Google Analytics, data such as Operating System and Browser does not fall under the rules of GDPR, IP Addresses do. As well as Denmark, Finland, Norway and Sweden who all agreed with the landmark decision in Austria that Google Analytics is in violation of privacy regulations.
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