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The Galaxy S25 didn't go up in price, which was a very smart move by Samsung

Here's how Samsung will win with the S25 launch.

(Image credit: Nicholas Sutrich / Android Central)I find it most impressive and interesting that this year Samsung was able to get a brand new, and much more powerful, chipset into the device and still didn’t have to increase the price of the phone. Jitesh Ubrani, research manager for IDC's Worldwide Mobile Device Trackers, said that while it’s common that most manufacturers release new phones with new chips, it’s “quiet notable that Samsung isn’t raising prices.” This could potentially lead to increased promotional activity across Samsung’s S lineup particularly in the premium price brands later in the year which could also help the company sell more phones,” he said.

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