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The Global Car Reckoning Is Here. Far Too Many Auto Companies Don’t Have a Plan
How are the CEOs of Ford, BYD, Lamborghini, Polestar, and more planning to survive the hellscape that is the current automotive world? We asked them.
On a drab, overcast March day in Amsterdam in 2022, Stellantis CEO Carlos Tavares took off his face mask and strode onto a makeshift stage to confidently explain to a crowd of journalists and analysts how the company that had recently unified brands as diverse as Fiat, Peugeot, Maserati, Ram, and Opel was going rewrite the rules of the car industry. A rather forlorn note now sits below the 2022 statement on Stellantis’ website: “Many of our Dare Forward 2030 targets have become increasingly challenging in view of the current trends in market dynamics, government policy and regulation that have emerged since the Plan’s introduction.” Lamborghini is making the move to Plug-in Hybrid Electric Vehicles with cars like the Urus SE and new Temerario, but CEO Stephan Winkelmann understands that in a future EV era a completely new business plan is needed.
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