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The golden age of scammers: AI-powered phishing

AI phishing is all over the headlines and that’s not going to change. Learn about the capabilities of the dark side of gen ai, and how to defend against it.

A bad actor could use AI algorithms to analyze vast amounts of data on a target segment, such as social media profiles, online behavior, and publicly available information which allows them to create personalized campaigns. This news story from early 2024 quickly became infamous due to its hefty price tag and the fact that video AI tools managed to completely convince a finance employee at an undisclosed multinational firm headquartered in China to release major funds. Mailbox providers like Gmail and Yahoo are looking ahead by enforcing bulk sender requirements including the implementation of DMARC which will greatly help defend against phishing scams that spoof domains and brands.

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