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The GPU market is built on a broken foundation
Five years after the start of the pandemic, it's time the GPU industry admits the AIB model is broken.
For the uninitiated, AIBs (or add-in board partners) like ASUS, Gigabyte, XFX, and Zotac produce the majority of GPUs you can buy from NVIDIA and AMD. "The AIB model seems, for a lot of cards, like some weird middle man that purely exists to extract more value from the consumer, and doesn't offer valid differentiation for the price increase." Newegg briefly blamed the Trump administration's recent tariffs on Chinese imports for the inflated price of NVIDIA's new 50 series GPU, and that would have been a plausible explanation if the cost of those cards went up by only 10 percent.
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