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The Great Exhibition unveils the only office roller coaster in Stockholm
A creative studio might grab attention in many ways, but some solutions might be more thrilling than others. To announce its new name and brand identity, The Great Exhibition added a bright red min...
The Great Exhibition, a newly rebranded creative studio in Stockholm, has introduced The Frontal Lobe, the world's only indoor office roller coaster. The 60-metre track winds through the company's light-filled workspace in Liljeholmen, threading through areas such as the kitchen and storage spaces, creating an unexpected experience that's designed to make a lasting impression. Per Cromwell, who led the production, explains the project's deeper meaning: "This roller coaster is about proving that when you commit to an idea, no matter how unconventional, it can become something remarkable – something that transcends the everyday and creates strong memories.
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