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The great sameness: a comic on how AI makes us more alike


Studies say that using generative AI flattens our collective creative individuality. But how does this happen? Comic artist Jordan Bolton shows us, so we might escape the same fate.

The artist, writer and technologist James Bridle likens this to the similarities in the appearance of buildings – a result of the default settings in the design software used by architects. That same year, another study reached similar results; this time it was a group of short-story writers who each managed to independently write a “more creative” story by using AI, but produced a narrower scope of novel content overall. While some tools currently used by designers or illustrators might offer only marginal variations, the range of inputs AI allows for are technically far greater.

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