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The Hardest Sell in American Car Culture: Ford is pivoting to small electric cars. Will a country of SUV lovers actually buy them?
Ford is pivoting to small electric cars. Will a country of SUV lovers actually buy them?
All of this has gone a long way in shaping the way that Americans now tend to equate “small” cars with “dinky” or even “unsafe.” Maybe you want a Mini Cooper, but wouldn’t you feel safer putting your child in a giant Ford Expedition? Recently, rising prices and interest rates have meant that some smaller and more affordable cars are gaining momentum, but America is still overwhelmingly a truck and SUV country. To convince Americans that small isn’t bad anymore, automakers may have to bank on the inherent strengths of EVs: Without an engine to account for, these smaller cars can be designed with much more space inside.
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