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The Hottest Startups in Madrid in 2024


The Spanish capital is drawing talent from Latin America, and its eye-catching startups are working on smarter payments, eldercare, and an AI-powered virtual nurse.

“The business schools in particular are providing lots of startup networking opportunities, and are keen on developing an entrepreneurial ecosystem,” says Miguel Arias, general partner at VC K Fund. Luzia, created by Spanish engineer Álvaro Higes, is a WhatsApp and Telegram-based AI personal assistant which uses OpenAI and Meta’s Llama to provide a ChatGPT-style service. The company also connects elderly users to healthcare professionals when needed, provides a longevity program in partnership with Fitbit as well as insurer Klinc to improve activity, sleep and emotional well-being.

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