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The images of Spain’s floods weren’t created by AI. The trouble is, people think they were
The rapid growth of ‘AI slop’ – content created by artificial tools – is starting to warp our perception of what is, or could be, real
Taken with a telephoto lens from an upper storey of a building, it showed a chaotic and almost surreal scene: about 70 vehicles of all sizes jumbled up and scattered at crazy angles along the length of the street. Which makes perfect sense, in a way: Meta’s profits depend on keeping users of its platforms “engaged” – that is, spending as much time as possible on them – and if AI slop helps to achieve that goal, what’s the problem? The trouble with positive feedback loops, though, is that they give rise to runaway growth, and to the question of what happens to social media when they become terminally enshittified as a result.
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