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The Incredible Shrinking Dating App
Common wisdom is that dating apps are over. But while millennials are tired of Tinder and upsells, swiping is alive and well.
In her 2012 book, Addiction by Design, anthropologist Natasha Dow Schüll lays out the different technological mechanisms casinos employ to keep people gambling. Another cause attributed to this decline is the dating app exodus, which occurred after a spike in usage during the pandemic, as many young users are now seeking more “real-world” connections. And if there’s anything to take away from the fact that people are jumping the Tinder ship for other dating apps, let it be that the real contenders for our love and attention are the ones that aim to hold us in place the longest.
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