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The Indian audio app spinning its own stories


Is it a new avenue for creators or just another content mill?

Amina SB, 19, an aspiring novelist and cafe owner in Abuja, Nigeria, loves that by publishing audio novels on Pocket FM, she can reach many more people than she would with just text. After writing 45,000 words under the novel title Bitter Rivals Bond by Fate, for which she earned a total of $229, Amina says Pocket FM refused to promote her book because she didn’t have enough listeners. Beyond its flashy numbers, Pocket FM is essentially a content mill for audio fiction and an example of what happens when a tech company dives into story production at scale and across cultural lines.

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