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The iPhone 16’s biggest selling point may be AI features in iOS 18
Apple plans solid changes for the iPhone 16 Pro models, but the standard 16 and 16 Plus will need to lean more on iOS 18 as a selling point.
In the end, most iPhone customers aren’t paying for the specs, or minor iterative improvements like a brighter display or slightly better camera. Come this fall, when the wave of iPhone 16 advertising kicks into high gear, my guess is that Apple and phone carriers won’t be pushing specific hardware features as much as software. But for iPhone 16 buyers looking at a device that appears largely the same as what debuted last year, unlocking iOS 18’s full capabilities will be the must-have feature.
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