Get the latest tech news
The Kendrick-Drake feud shows how technology is changing rap battles
The feud between Kendrick Lamar and Drak highlights technology’s increased role in rap beefs, in addition to how and when AI should be used in music.
A pivotal moment came on the track “Taylor Made,” where Drake attempted to diss Lamar using AI vocals from Snoop Dogg and Tupac, a rap icon who was killed decades ago. Lamar fans used Google Maps to virtually vandalize Drake’s mansion, renaming it “Owned by Kendrick.” Streamers pulled long hours on platforms like Twitch, YouTube and Kick, waiting to see if they could be among the first to react to a newly dropped song. But the most celebrated music often takes the opposite approach: Just look at Kendrick Lamar, a rapper whose bars are so complex that he remains the only non-classical and jazz musician to win a Pulitzer Prize.
Or read this on TechCrunch
