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The King of Chum
One man has left a trail of chaos and affiliate links all across the media.
What wasn’t known then, even to some senior BestReviews staff, is that Faw was allegedly employed by Alan Morgan and held a one-third equity stake in the company, according to a lawsuit filed by former business associate Jonathan Smith, a copy of which was obtained by The Verge. The articles, with titles like “Best Yoga Mats” and “Develop Your Core Using the Best Ab Roller,” contain paragraphs of stilted, unnatural-sounding language, with links leading to Amazon product pages, earning a small commission every time a reader purchases an item. AdVon and the companies that have hired the firm are doubling down on all the same tactics that digital publishers have wrung dry: flooding Google with clickable, thin content; accelerating output at the cost of quality work; and trying to replace knowledgeable humans with cheaper machines.
Or read this on The Verge