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The language wars of 2024: Apple vs reality
Apple is going too far with its 'spatial computer' phrasing. Why are they pushing to suppress longer-standing language like AR, VR and MR?
Tomorrow, February 2, Apple will begin delivering its long-awaited mixed reality (MR) headset, the Vision Pro, and I am confident it will be a remarkable product that wows consumers and invigorates the industry. Still, I can’t help but worry that Apple is going too far when it pushes to suppress longer-standing language like AR, VR and MR. Maybe I’m just nostalgic, but when I first started working in the field, the phrase virtual reality was about as hip as it got in the world of technology. It featured a runner throwing a massive hammer to shatter an Orwellian future where Big Brother controls society by replacing accepted language with “newspeak” and enforcing it with “thought police.”
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