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The Latest Online Culture War Is Humans vs. Algorithms
Ever feel like Instagram or TikTok algorithms know you a bit too well? The backlash against automated curation is building, and new algorithm-free platforms are springing up.
Instead of working to maximize time-on-site, Rogers’ primary metrics for success will be indicators of “meaningful” human engagement, like when someone clicks on another user's recommendation and later takes action like signing up for a newsletter or subscription. In January, Stray launched the Prosocial Ranking Challenge, a competition with a $60,000 prize fund aiming to spur development of feed-ranking algorithms that prioritize socially desirable outcomes, based on measures of users’ well-being and how informative a feed is. Private chats—threaded by the logic of the clock—can provide a more intimate, less chaotic space to share and discuss gleanings from the algorithmic realm: the trading of jokes, memes, links to videos and articles, and screenshots of social posts.
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