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The LEGO Apple Store has moved one step closer to reality


A proposed LEGO Apple Store received enough supporters to move into LEGO’s official ‘Review’ phase, meaning it’s closer to becoming reality.

That qualifies it to move forward from LEGO’s ‘Idea’ stage into what it calls ‘Review.’ As my colleague Michael Bower said, “First time anyone has ever been happy about a bricked Apple product.” A “LEGO Review Board” composed of designers, product managers, and other key team members will examine the idea.

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