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The Less People Know About AI, the More They Like It
People with less AI literacy often see the technology as ‘magical’ and awe-inspiring.
When AI creates a piece of art, writes a heartfelt response or plays a musical instrument, it can feel almost magical – like it’s crossing into human territory. Our studies show this lower literacy-higher receptivity link is strongest for using AI tools in areas people associate with human traits, like providing emotional support or counselling. When it comes to tasks that don’t evoke the same sense of human-like qualities – such as analysing test results – the pattern flips.
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