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The lines between streaming and cable continue to blur. Disney+ to offer 24/7 channels to play Star Wars content, commercials.
Disney+ to offer 24/7 channels to play Star Wars content, commercials.
Disney is exploring adding channels to Disney+ with "programming in specific genres, including either Star Wars or Marvel-branded shows," The Information said, citing anonymous "people involved in the planning." That sounds an awful lot like cable, which spent years growing customers' monthly bills by adding more channels and bundles aimed at specific interests, like children's entertainment, sports, and lifestyle. Susan Schiekofer, chief digital investment officer for GroupM, the top US ad-buying company, told The Information that advertisers might feel more comfortable allotting dollars to ad-supported channels that are tied to users who have already spent money on a subscription.
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