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The Majority of Gen Z Describe Themselves as Video Content Creators
For the first two decades of the social internet, lurkers ruled. Among Gen Z, they're in the minority, according to survey data from YouTube. From a report: Tech industry insiders used to cite a rule of thumb stating that only one in ten of an online community's users generally post new content, wit...
From a report: Tech industry insiders used to cite a rule of thumb stating that only one in ten of an online community's users generally post new content, with the masses logging on only to consume images, video or other updates. YouTube found that 65 percent of Gen Z, which it defined as people between the ages of 14 and 24, describe themselves as video content creators -- making lurkers a minority. The finding came from responses from 350 members of Gen Z in the U.S., out of a wider survey that asked thousands of people about how they spend time online, including whether they consider themselves video creators.
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