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The making of Eno, the first generative feature film


And according to director Gary Hustwit, hopefully not the last.

It is, according to its makers, “the first generative feature film,” meaning pieces of it will change shape and structure per viewing, thanks to some clever software ingenuity designed by director Gary Hustwit and his partner Brendan Dawes. It’s an approach you might expect from filmmaker Hustwit, best known for Helvetica, a doc that takes the seemingly niche topic of a single typeface and expresses how wide-reaching its design influence has been. The director spoke to The Verge about his ever-changing documentary, the bespoke patent-pending technology that fueled its creation, and how the movie inadvertently met this AI moment and did something more ambitious by thinking smaller about generative art.

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