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The Manosphere Won


Donald Trump owes at least part of his victory to the manosphere—the amorphous assortment of influencers who are mostly young, exclusively male, and increasingly the drivers of the remaining online monoculture.

But he owes at least part of his victory to the manosphere, that amorphous assortment of influencers who are mostly young, exclusively male, and increasingly the drivers of whatever monoculture remains in an online society that’s long since been fragmented all to hell. Trump sat with all of them, often for hours, reaching millions of conservative or apolitical people, cementing his status as one of them, a sigma, a guy with clout, and the apex of a model of masculinity that prioritizes fame as a virtue unto itself. The majority of young voters cast their vote for Kamala Harris this election cycle, but her support eroded significantly from 2020, underperforming Biden by 11 points in one exit poll’s estimation.

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Manosphere Won