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The marketing genius of Bryan Johnson

Bryan Johnson has grabbed the world's attention with his Don't Die lifestyle. You might have seen his Netflix documentary

I’ve watched hundreds of YouTube videos with fitness fanatics showing how to lift weights. Bryan contrasts his own pursuit of healthy living with multinational companies that produce unhealthy food. Witness the rise of businesses like Neko, which has a lengthy waiting list for its health assessment, which promises to analyse millions of biomarkers.

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