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The Media's Pivot to AI Is Not Real and Not Going to Work | AI is not going to save media companies, and forcing journalists to use AI is not a business model.
AI is not going to save media companies, and forcing journalists to use AI is not a business model.
In his largely incoherent screed that shows how terrible he was at managing G/O Media, which took over Deadspin, Kotaku, Jezebel, Gizmodo, and other beloved websites and ran them into the ground at varying speeds, Jim Spanfeller nods at the “both good and perhaps bad” impacts of AI on news. Even at the conference, panel moderator Upneet Grover, founder of LH2 Holdings, which owns several smaller blogs, suggested that “a lot of these licensing revenues are not moving the needle, at least from the deals we’ve seen, but there’s this larger threat of more referral traffic being taken away from news publishers [by AI].” In a harrowing discussion with Axios, in which he excoriates many of the deals publishers have signed with OpenAI and other AI companies, Matthew Prince, the CEO of Cloudflare, said that the AI-driven traffic apocalypse is a nightmare for people who make content online: “If we don’t figure out how to fix this, the internet is going to die,” he said.
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