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The Mediocrity of Modern Google
These days, whenever I think about Google, I recall a line from Madame Bovary. “She wanted to die, but she also wanted to live in Paris,” Flaubert writes, capturing Emma Bovary’s provincial reality…
Using Google Search in 2025 feels like death by a thousand cuts – each query returning not answers, but an endless stream of AI-generated reviews and ads. What’s particularly ironic is that today’s Google has become exactly what its founders warned against in their 1998 paper: an advertising company whose business model fundamentally conflicts with serving users’ needs. Google, despite its trillion-dollar market cap and infrastructure advantages, risks becoming the first of the mega-caps to fade into irrelevance as the internet evolves beyond the “10 blue links” paradigm that made it a giant.
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