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The Metaverse Was Supposed to Be Your New Office. You’re Still on Zoom


Tech founders painted a vision of employees clocking into virtual workplaces. But the adoption of VR at work has been slow.

Not long after, Bill Gates predicted that within two or three years “most virtual meetings will move from 2D camera image grids—which I call the Hollywood Squares model, although I know that probably dates me—to the metaverse, a 3D space with digital avatars.” IT company Accenture purchased 60,000 Oculus headsets to train new workers in October 2021 and built its own metaverse, called Nth floor, which included digital twins of some of its offices, complete with cafés and legless avatars. While having a presence in the metaverse has been a great networking and marketing tool for her firm, which focuses on business law as well as Web3, Zannes says it also helps to foster “more of an emotional connection with everybody,” due to the immersive nature of the platforms she uses.

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