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The million-dollar mystery of milk.com


Can you still make a fortune off a domain name?

It was full of jokes (“Your lactose pipeline // Established 1994”), random projects (Favorite Recipes, Hourly Kitten), and a link to the resume of one Dan Bornstein, which featured years of software development at companies like Slack, Medium, and Google. That’s who pays the most: the company or individual that can most profit or benefit from a one-word or two-word dot com by selling more product or more easily being discovered by potential customers and business partners. From his domain-name work, he estimates that 30%-50% of premium, one-word domains are owned by investors and either listed for sale or awaiting “Godfather offers” that are so high the owners can’t refuse.

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