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The Morning After: Apple apologizes for its iPad Pro ad that crushed human creativity


The biggest news stories this morning: How to watch Google's I/O 2024 keynote, Apple apologizes for its iPad Pro ad, Nintendo is done paying Elon Musk for X integration on its consoles.

The video shows a series of musical instruments and other tools for human expression, including a guitar, drums, trumpet, amplifiers, record player, TV and much more being crushed to “All I Ever Need Is You” by Sonny and Cher. If you’ve followed Dorsey’s public comments over the last couple years, he’s repeatedly said Twitter’s “original sin” was being a company beholden to advertisers. The US Food and Drug Administration (FDA) issued a Class I recall for the t:connect mobile app on iOS, which people with diabetes use to monitor and control an insulin pump.

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