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The Murky Campaign to Discredit Lab-Grown Meat
A new ad campaign is targeting the cultivated meat industry on TV and online. Industry supporters criticize it as unscientific.
The campaign was launched in 2023 by the Center for the Environment and Welfare (CEW)—a group led by executive director Jack Hubbard, who is also a partner at public relations firm Berman and Company, which has a long history of supporting nonprofits that defend the interests of the food and drink industry. But Jessica Alamy, senior vice president of policy at the nonprofit Good Food Institute, which works to accelerate adoption of alternatives to animal protein, alleges that CEW is a source of misinformation. In response to the criticisms raised in this article, Hubbard says that “CEW is simply presenting existing research, the opinion of subject matter experts, and a commonsense perspective to Americans so they can make up their own minds.
Or read this on Wired
