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The Myth of Bananaland


The marketing and reality of the United Fruit Company

The tropical fruit was first introduced into the United States in 1876 at the Philadelphia Centennial Exposition after enterprising businessmen realized that they could transport bananas from Central America to the major ports of the East Coast before they ripened. Meanwhile Indians are fallinginto the sugared chasmsof the harbours, wrappedfor burials in the mist of the dawn:a body rolls, a thingthat has no name, a fallen cipher,a cluster of the dead fruitthrown down on the dump. José Arcadio Segundo put him up there at the moment he fell with his face bathed in blood, before the colossal troop wiped out the empty space, the kneeling woman, the light of the high, drought-stricken sky, and the whorish world where Úrsula Iguarán had sold so many little candy animals.

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